Under this method, ITN continued to differentiate itself from the BBC by conducting probing interviews, introducing more human interest stories and bringing ordinary people on to screen by using so-called 'vox pops' (interviews, usually held in the street, with members of the general public), all of which were seen as a radical departure at the time in British broadcasting. Throughout the early years, ITN continued to develop its service to the ITV network with an agenda to firstly, fulfil its public service broadcasting requirements and secondly satisfy the ITV companies by attracting viewers.
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While the ITA ruled on a minimum of a 20-minute bulletin, disagreements with the ITV companies over ITN's budget triggered the resignation of its news editor Aidan Crawley after just one year in 1956. ABC Television, the ITV contractor for the north and Midlands on weekends, immediately called for shorter ITN bulletins. There was also some early tensions with the ITV companies. The unique, probing reporting style of Robin Day caused shock among politicians, finding themselves questioned continually for information – this had never been the case with the BBC. From the start, ITN broke new ground by introducing in-vision and named 'newscasters' (rather than the BBC's nameless and sound-only 'newsreaders'), and reporter packages.
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The bulletin was presented by former champion athlete Christopher Chataway. The first bulletin was broadcast at 10 pm on 22 September 1955 on ITV's launch night. ITN was founded in May 1955 by a consortium of the initial four Independent Television (later ITV) broadcasting companies, with former Labour MP Aidan Crawley as editor-in-chief.